Industry Insights

The Right Way to Safely Add an Agency to your Social Media Channels

September 1, 2023

In today's digital age, having a strong online presence is crucial for any business looking to thrive. Regardless of the industry you are in, harnessing the power of social media can significantly boost your brand's visibility and engagement. One effective way to do so is by collaborating with agencies such as ourselves to manage your social media accounts.

However, it's essential to do this safely and correctly to protect your brand's reputation. In this blog, we'll guide you through the steps of safely adding an agency to your social media pages.

Choose the Right Agency

The first step is selecting the right partner. Look for a reputable, knowledgable and respected agency that specialises in social media management and has a proven track record of success. Read client reviews, check their portfolio and ensure they align with your brand's values and goals.

Only Grant Appropriate Access Levels

Once you've chosen your agency, the next step is to grant them access to your social media accounts. Platforms like Facebook, Twitter/X, Instagram, TikTok and LinkedIn offer various access levels including Admin, Editor, Moderator and Advertiser. It's crucial to assign the appropriate level of access to your agency.

Typically, agencies will need Admin or Editor access to effectively manage and optimise your social media presence. However, be cautious and only provide the necessary permissions to avoid any potential security risks.

Also, ensure that access is assigned to the business, rather than an individual.

Use Secure Login Methods

To ensure the security of your social media accounts, encourage your agency to use secure login methods. They should enable two-factor authentication (2FA) on all your social media profiles. This additional layer of security helps protect your accounts from unauthorised access.

Share Brand Guidelines and Content Calendar

Effective collaboration with your agency depends on clear communication. Share your brand guidelines, voice, tone and content calendar with them. This will ensure that all posts align with your brand's identity and messaging. Regular meetings and updates will also help keep everyone on the same page.

Establish a Crisis Management Plan

While working with an agency can streamline your social media efforts, it's essential to prepare for unforeseen situations. Collaborate with your agency to create a crisis management plan. Outline how to respond to negative comments, handle data breaches, or manage any other social media crisis that may arise. Having a well-defined plan in place will help address issues promptly and minimise damage to your brand's reputation.

Monitor and Audit

Continuous monitoring and auditing of your social media accounts are vital. Regularly review the content posted by your agency to ensure it adheres to your brand guidelines and goals. Additionally, use social media management tools to track performance metrics and make data-driven decisions for ongoing improvements.

Communicate your findings to the agency, and convey any ideas you have.

Maintain Ownership of Accounts

Lastly, ensure that you maintain ownership of your social media accounts. Never give up full control or transfer ownership to your agency. You can add them as administrators, but the ultimate ownership should remain with your company.

Collaborating with a marketing agency like Crafted Creative to manage your social media accounts can be a game-changer for your business's online presence. However, it's crucial to follow the above steps to safely and effectively add a third party to your social media pages. By choosing the right partner, setting clear guidelines and maintaining control over your accounts, you can harness the power of social media to drive your brand's success.

TIME to stop scrolling

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