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Tonic Pornstar Hoedown
Pairing live country music with Tonic’s most iconic cocktail, Pornstar Hoedown Fridays brought together music, mixology, and bold design for an unforgettable weekly event.
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PROJECT DESCRIPTION
Published
September 16, 2025
Services
Graphic Design
OBJECTIVE
Bar Tonic wanted to create a standout weekly event that combined two of their biggest draws: live entertainment and their renowned Pornstar Martini. The goal was to build a recognisable brand identity for the night that not only celebrated the country-inspired theme but also highlighted the exclusive cocktail menu available each Friday. The graphics needed to work seamlessly across print, digital, and paid media, capturing attention and building excitement week after week.
WHAT WE DID
The project began with a deep analysis of current digital strategy and market positioning. Our team identified key opportunities to enhance brand visibility through strategic content marketing and influencer partnerships, aiming to authentically engage with both existing and potential .artificial is transforming industries across the globe.
We designed a striking creative identity for the Pornstar Hoedown Fridays, producing posters, social media assets, and Paid Media-specific content. To keep the campaign adaptable, we also created a custom template for weekly performer announcements, ensuring consistency while giving the Bar Tonic team the flexibility to update content easily.
Work Process
1. Concept Development — Explored how to marry Tonic’s vibrant brand personality with the fun of country music and the glamour of their iconic Pornstar Martini.
2. Poster Design — Developed bold, playful posters featuring exaggerated Western-style typography and cowboy boot illustrations to instantly set the theme. The hierarchy highlighted the event name, drink pricing, and live music schedule, ensuring quick readability.
3. Colour & Style Choices — A vivid palette of orange, pink, and yellow conveyed nightlife energy and fun while reflecting the colour tones associated with the Pornstar Martini.
4. Social Media Graphics — Adapted the poster design for online channels, ensuring the bold visuals and cocktail tie-in stood out just as effectively on smaller screens.
5. Paid Media Assets — Produced ad-specific designs with concise messaging and high-impact imagery tailored for social campaigns.
6. Template Creation — Built a reusable social template for announcing each week’s live performers, making ongoing promotion efficient while maintaining a consistent look and feel.
PROJECT RESULTS
The Pornstar Hoedown campaign gave Bar Tonic a unique event identity that resonated with both regulars and new visitors. By tying in their most famous cocktail with live country music, the visuals created a memorable and cohesive brand experience that built momentum every Friday. With striking posters, social campaigns, and adaptable templates, Tonic was able to keep the event fresh while maintaining a strong, recognisable presence both online and in-venue.
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"As always, the team were professional, creative, and a pleasure to work with — they’ve helped us turn a great idea into a hugely successful event."
Crafted Creative nailed it with the design work for our Pornstar Hoedown Fridays. The graphics captured the fun of live country music while tying in perfectly with our most popular cocktail, the Pornstar Martini. The posters and social media content stood out sharply, and the templates they created made it easy for us to keep promoting each week’s performer. As always, the team were professional, creative, and a pleasure to work with — they’ve helped us turn a great idea into a hugely successful event.
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