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Universal Language
Launching a new football-inspired brand with confidence — we built a Shopify eCommerce store for Universal Language that combines trust, community, and seamless automation to power growth.
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PROJECT DESCRIPTION
Published
July 9, 2025
Services
eCommerce
OBJECTIVE
As a brand-new business entering a competitive space, Universal Language needed a website that would immediately instill trust and confidence in customers. The platform had to look professional, highlight product key features effectively, and be easy to navigate. Behind the scenes, the store required full automation where possible — integrating with suppliers, couriers, and third-party services — while also being scalable and simple for internal staff to manage as the business grew.
WHAT WE DID
We designed and coded a custom Shopify store tailored to Universal Language’s vision. Drawing on market research and industry benchmarking, we focused on creating a platform that reflected the sense of community central to football culture while avoiding common pitfalls seen in competitor sites. To support growth and efficiency, we integrated a range of third-party apps and coded solutions for automated shipping, fulfilment, and marketing, ensuring every aspect of the store worked seamlessly together.
Work Process
1. Research & Benchmarking — Analysed competitor stores to identify best practices and areas to avoid, ensuring Universal Language launched with a strong advantage.
2. Design & UX — Created a football-inspired store that communicates trust, professionalism, and a sense of community, while keeping navigation simple and product features front and centre.
3. Development & Integration — Built the site on Shopify, aligning multiple third-party apps for couriers, suppliers, and marketing. Careful testing ensured no conflicts between overlapping systems.
4. Collaboration on Branding — While Universal Language supplied the branding, we worked closely with them to ensure it was applied effectively online, building consistency across the customer journey.
5. Ongoing Optimisation — Continued to update and refine the site as new products launched, keeping the experience fresh and ensuring the store scaled smoothly with the business.
PROJECT RESULTS
Since launch, Universal Language has thrived — generating over 2,500 online orders within the first nine months. Customers enjoy a professional, trustworthy shopping experience, while the automated backend allows the team to focus on sales, marketing, and new product development. With fulfilment and shipping streamlined, the store has become a reliable growth engine, positioning Universal Language as an exciting new player in football-inspired apparel.
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"Thanks to their expertise, our store runs smoothly, looks outstanding, and provides a seamless shopping experience."
Working with Crafted Creative has been an absolute pleasure. From day one, the team was professional, reliable, and incredibly easy to work with. They not only delivered a fantastic design but also excelled in creating a user experience that makes our site effortless for customers to use. The result has been a website that gave us the confidence to launch and the capability back-end to grow massively in our first year. Thanks to their expertise, our store runs smoothly, looks outstanding, and provides a seamless shopping experience. I’d highly recommend their services to anyone looking to take their business to the next level.
More of Our Recent
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Results That
Speak for Themselves.
Our mission is to deliver measurable impact. These testimonials highlight the value we bring and the trust we've earned along the way.
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Touch
We’d love to hear from you. Whether you’re starting something new or looking to refresh what’s already there, our team is here to help bring your ideas to life.
From first chats to final delivery, we’ll work with you every step of the way to create something that looks great and works even better.
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