As a brand-new business entering a competitive space, Universal Language needed a website that would immediately instill trust and confidence in customers. The platform had to look professional, highlight product features effectively, and be easy to navigate. Behind the scenes, the store required full automation where possible — integrating with suppliers, couriers, and third-party services — while also being scalable and simple for internal staff to manage as the business grew.

‍

We designed and coded a custom Shopify store tailored to Universal Language’s vision. Drawing on market research and industry benchmarking, we focused on creating a platform that reflected the sense of community central to football culture while avoiding common pitfalls seen in competitor sites. To support growth and efficiency, we integrated a range of third-party apps and coded solutions for automated shipping, fulfilment, and marketing, ensuring every aspect of the store worked seamlessly together.

‍

1. Research & Benchmarking — Analysed competitor stores to identify best practices and areas to avoid, ensuring Universal Language launched with a strong advantage.
2. Design & UX — Created a football-inspired store that communicates trust, professionalism, and a sense of community, while keeping navigation simple and product features front and centre.
3. Development & Integration — Built the site on Shopify, aligning multiple third-party apps for couriers, suppliers, and marketing. Careful testing ensured no conflicts between overlapping systems.
4. Collaboration on Branding — While Universal Language supplied the branding, we worked closely with them to ensure it was applied effectively online, building consistency across the customer journey.
5. Ongoing Optimisation — Continued to update and refine the site as new products launched, keeping the experience fresh and ensuring the store scaled smoothly with the business.

‍

Since launch, Universal Language has thrived — generating over 2,500 online orders within the first nine months. Customers enjoy a professional, trustworthy shopping experience, while the automated backend allows the team to focus on sales, marketing, and new product development. With fulfilment and shipping streamlined, the store has become a reliable growth engine, positioning Universal Language as an exciting new player in football-inspired apparel.